A small road at sunrise, between a field and a spruce forest

The crew · Resist & Ride

Twenty years of hidden corners.

Olivier van Elmbt, founder of Resist & Ride. And around him, a crew of volunteers who know the Ardennes by heart.

Olivier van Elmbt, founder of Resist & Ride, sitting in front of logs in the forest, thumbs up

The founder

Twenty‑five years on a bike.

For years he lived in Namur, the gateway to the Ardennes, and spent some twenty of them criss-crossing the region.

Every spring, every summer, he heads out exploring. He goes looking for the small, hidden corners. That’s where the routes are born.

He has always been drawn to slightly crazy challenges, and has tried just about every endurance sport. The latest, and his favourite: ultra-distance cycling.

The rest followed, one thread at a time.

The mission

Adventure, with a capital A.

What we want is to bring more people to leisure and adventure cycling.

To come face to face with yourself. To ride for a long time through the beauty of the Ardennes, a land rich in history and heritage.

Gravel riders on a forest track in the Ardennes

You ride out to cross the Ardennes. Somewhere along the way, you meet yourself.

The crew

Volunteers worth their weight in gold.

Olivier doesn’t build these routes alone. Around him is a core crew of volunteers: former riders, friends of the label, who became its backbone.

Exceptional people who know the Ardennes inside out.

Together we bring these events to life, so you can live something extraordinary.

The Resist & Ride crew in label T-shirts, in front of The Ardennes Monster partner wall
Resist & Ride volunteers around a table, with fries, beer and a laptop