We cultivate the raw and authentic experience of endurance cycling, far from artifice and superficiality. Our passion is expressed in every kilometer mapped and every challenge created, with a sincerity that resonates with all our participants.

Authenticity

Pushing your limits requires a courage that goes beyond mere athletic performance. We celebrate that boldness—the drive to face discomfort, persevere through adversity, and discover true inner strength.

Courage

In the face of the Ardennes’ grandeur and the scale of our challenges, humility becomes our foundation. We recognize that nature is our true master, and that every achievement is part of a continuous journey of growth and respect.

Humility

Ultracycling forges a unique resilience—the ability to turn failure into learning and exhaustion into revelation. We value this perseverance that transforms obstacles into opportunities for growth.

Resilience

As guardians of the lands we cross, we are committed to preserving the beautiful landscapes that host our challenges. Our philosophy—"leave nothing but tire tracks"—guides every action we take and inspires our participants.

Nature

Beyond individual performance, we are building a close-knit community where mutual support and shared experiences enrich every adventure. Our family of passionate riders transcends borders, united by a love for cycling and authentic effort.

Community

While honoring Belgium’s cycling heritage, we dare to rethink traditional formats to create unique and memorable experiences. Our creativity shines through in routes that surprise and challenges that innovate.

Innovation